Everyone wants your money, white traveler man
- Who created this message? An advertising company or the company itself, Clothing Arts. The company designs clothes that have zippered pockets which are then covered with snaps to prevent people from pickpocketing. This ad was located in the NY Times.
- What creative techniques are used to attract my attention? Large font, minimalist ad, clean cut white man in nicely cut jacket. He's in a city street, looking out at someone or something.
- How might different people interpret this message differently than me? One could say that the message is that only white men travel and have resources that others would want to take and indeed, try to take.
- What viewpoints or world views are included or left out of this message? The viewpoint is white men travel and everyone else steals from them-anyone else's viewpoint is omitted.
- Why is this message being sent? To make white men feel safe when they travel and spend money, since everyone is out to get them and their resources.
