They're Chewy, Crunchy & Delicious
Who created this message? This advertisement was created by Mars, Incorporated, the company which makes Twix candy bars. Mars Incorporated is a company that supports many aspects of food and nutrition. While they are most predominantly known for their candy bars and treats, they also have products in pet care, general food, and nutrition.
What creative techniques are used to attract my attention? This advertisement takes a familiar situation, camping, and uses humor to sell their product. It opens with a set of twins looking at the two Twix bars, remarking that “it doesn’t matter if you choose the left or right…” This is then expanded to show a different scene of two bears looking at the twins sitting on a log having the same conversation. It uses comedy to show the connection of the twins looking at their treat, and the bears looking at their treats and both appreciating the same things, that their treats are chewy, crunchy, and delicious.
How might different people interpret this message differently than me? The intent behind this ad is to use humor to get people to buy the candy bar. Some people tend to buy brands of food based on the commercials that entertain and intrigue them. This is an ad that sticks in a person’s mind and makes them remember the candy as being crunchy, chewy and delicious. Some people may also watch this ad and dislike the fact that humans are presented as a treat to animals. The bears look at the twins on the log and use the same words to describe their intent to eat the humans. This may cause friction within communities that camp, hunt, or care for animal rights and the way they are presented.
What viewpoints or world views are included or left out of this message? The message and viewpoints being shared here are that there’s no wrong choice when choosing the Twix bar. It’s a delicious snack that everyone will enjoy. While this may appeal to a group of people, it does not necessarily appeal to all. It leaves out the nutritional aspects of candy and how this might not be healthy for all individuals. It implies that you can’t go wrong with this candy, when in fact, there are many reasons why this candy would not be good for people, including sugar levels, gluten, and nutritional value.
Why is this message being sent? This message is being sent with the intention of people buying their candy bar. It is a way to make people remember this type of candy and what makes it special. Candy is a lucrative business, with a lot of competition. The average person eats 25 pounds of candy a year, and they want to make sure their candy is being purchased.