deconstruction

Use this tag for each media deconstruction blog

deconstruction

Honey Hill Bunch

"We're all neighborhood friends, so we really stick together! See, we can even hold hands! We meet together in our clubhouse to plan fun things to do- C'mon there's room for you!" I couldn't find a print or video of

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Super Smash Bros Melee - #deconstruction post

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Megan and Sundance, so Pretty Together!

Who created this message? Hasbro created this message to market its product.  I read that the original creator always wanted a pony as a child, so she made a small version marketed to little girls that they could enjoy and collect.   What creative techniques are used to attract my attention?

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Cap'n Crunch Treasure

Vince Bolton Deconstruction Blog Week 2

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Teddy Ruxpin - The Bear Who Reads!

As a child of the 1980's there are many toys that are near and dear to my heart. I remember watching Saturday morning cartoons and seeing something that I had to have... something that would bring reading to life. With a toy like this, how could my parents

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Skippin' and a Boppin'

Of all the toys I begged my parents for, the "Skip It" might be one of the stranger ones. I wanted one so badly, my grandma got me one to have at her house in California so I could use it while I visited her. The Skip It

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How I Spent Many Hours of My Childhood

When the movie GoldenEye was released in 1995, it was a smash success. Pierce Brosnan had most of the public captivated with his suave persona as the British superspy 007. This was a time before most people had access to cellphones or computers, so our main form of entertainment (in

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Microchem XM 5000

I'm not a 100% sure that this was the set that I had as a kid but I do have distinct memories of a grey plastic tri fold box.  So it's a good chance this was the set.  It pains me that I found these images

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Monchhichi Monchhichi, Oh So Soft and Cuddly

Who created this message? Monchhichi dolls were originally produced by the Japanese company Sekiguchi beginning in 1974. They were licensed by Mattel in the US in the 1980's before being distributed again by Sekiguchi after the mid 1980's. The commercials, such as the one I posted,

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Care-A-Lot Set

Care Bears,  Care-A-Lot Play-set Who created the message? Kenner, a company that partnered with American Greetings (the creator of the Care Bear) What are the creative techniques that are used to attract attention? Happy music playing the background Two cute girls playing nicely with the toy A nicely furnished and

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Pokémon Game Boy Commercial - Topic 1

I played a lot of video games as a child and the most memorable toys for me were the Pokemon Game Boy games. The following commercial is one that I remember seeing around the time I was getting into the hobby. 1. Who created this message? Nintendo and/or Game

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From Propaganda to Home Décor

My husband spent 2 years in Ukraine in his early 20's.  It was then he developed an affinity for Slovic advertising posters.  These 2 posters are for printing trade shows.  While I don't speak or read Russian I find the translation and back story my husband

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Sky Dancers in Flight...

For this week's #deconstruction blog I am using the following ad for a toy from my childhood. I chose this one in particular because it's an ad I remember vividly, as opposed to remembering the toy itself. 90% of my desire for this toy was probably

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Be Yourself

I remember seeing this commercial several years ago and thought that the message was strong and it left a lasting impact on me. So often we hear the phrase "like a girl" used in various contexts and like the video asks, at what point does that become an

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Wrinkles

This print ad was created by a large skin care and cosmetics company headquartered in Hamburg Germany. This was designed to appeal to age 35+ males that may be concerned about their aging skin. To promote Nivea's men's line of skin care products especially their moisture

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Everyone wants your money, white traveler man

1. Who created this message? An advertising company or the company itself, Clothing Arts. The company designs clothes that have zippered pockets which are then covered with snaps to prevent people from pickpocketing. This ad was located in the NY Times. 2. What creative techniques are used to attract my

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Bust a Move- Low, Low, Low, Low!

Who created this message? This commercial was created by the Kroger Company. Here in the Rocky Mountains, King Soopers is a supermarket brand of Kroger. What creative techniques are used to attract my attention? To attract viewers attention, this commercial uses bright colors, cartoon characters know as Krogis (Kroger + emoji)

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Father-Friendly Tide

Who created this message? This message was created by Proctor and Gamble who owns and produces both Tide Laundry Detergent and Downy Fabric Softener.   What creative techniques are used to attract my attention? The commercial starts with an intimate conversation with a dad talking to us about his daughter’s

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Jake from State Farm!

* Who created this message? State Farm Marketing Team * What creative techniques are used to attract my attention? They used humor and nostalgia in this commercial.  This was a reboot of a previously popular commercial where a wife catches her husband on the phone at 3am with a State Farm agent,

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Weight Does Not Define Beauty

Who created this message? This is an ad campaign by Dove. Dove made a series of ads in 2022 which  focus on stories of  women who doesn't necessarily fit into media's, or our society's, typical standards of beauty.   What creative techniques are used to

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Tax Season Media Deconstructed

Who Created the Message TurboTax is a well-known program used to do your taxes on your own, guided through the program. It also has live assistance available through its program. The program is owned by the company Intuit Consumer Tax Group whose headquarters are located in San Diego, California. What

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They're Chewy, Crunchy & Delicious

Who created this message? This advertisement was created by Mars, Incorporated, the company which makes Twix candy bars. Mars Incorporated is a company that supports many aspects of food and nutrition. While they are most predominantly known for their candy bars and treats, they also have products in pet care,

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"Ship My Pants" Deconstructed

Questions answered in this #deconstruction blog post: 1) Who created the message? 2) What are the creative techniques that are used to attract attention? 3) How might different people interpret the message? 4) What viewpoints/world views are included (and conversely, who's left out of the conversation)? 5)

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ChatGPT has Entered the Chat - Topic 0

As ChatGPT has become publicly available, there are many discussions and controversies around using the tool. For this #deconstruction blog post, I wanted to focus on a demonstration of ChatGPT that included extended conversation with the chat bot. 1. Who created this message? This YouTube video was created by the

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Deconstruction Blog- Ash B

For my #deconstruction blog, I'm choosing one of my favorite things from the "early internet". This went "viral" in my circles before social media was really a thing, and I enjoyed the excuse to use it and revisit this. It always makes me chuckle.