ML

deconstruction

Seagulls Selling Insurance?

Who created this message? This message was created by Liberty Mutual, an insurance company that offers a variety of coverage from home and renters insurance to auto and life. What creative techniques are used to attract my attention? This ad is definitely playing on the curiosity gap to catch people’

deconstruction

Hogwarts Legacy Ad - Topic 2

I recognize there is ongoing controversy surrounding the launch of the Hogwarts Legacy game. Although this post is specifically about the advertisements I've received for the game as of late, I’ll provide some context where needed. 1. Who created this message? Between the developer Avalanche Software and

deconstruction

Tombolo Clothing

1. Tombolo created this message, which is a leisure clothing brand. 2. The techniques they used to attract my attention were displaying a swipe-able post that shows clothing I would be interested in. This ad came up a few times, though I’m assuming the few seconds I spent swiping

Peloton

1. Who created this message? This message was created for Peloton Interactive Incorporated. Peloton is an exercise equipment company based out of New York City. The company sells high-end stationary bicycles, treadmills, and rowers that have Internet-connected touch screens. Classes are offered on-demand and streaming. To access the monthly classes

Baños de gras natural para perros

This ad came up my phone's instagram feed. This product was created by a Peruvian independent online retailer of ecological products made of cardboard and/or wood located in Lima, Peru. This ad started off on instagram showing a dog peeing in the grass, then if you click

deconstruction

Dailylook

Dailylook is a subscription box that assigns you a “personal stylist” who puts together boxes of clothes to mail to you. Once you receive the box you can buy the things you like and return the things you don’t. Who created this message? This ad was created by Dailylook

So you can "Do Not Taxes."

Deconstruction: Ads

deconstruction

Cozy & Calm

Who created this message? These ads are posted by the company Cozy Earth. They are not sold in stores, only on the internet. I am assuming they have an in-house marketing team that posting their products.   What creative techniques are used to attract my attention? Starting with the name of

Spread the WORD with FRIENDS - Weight Lose Gummies NOT ENDORSED by Oprah

Visual Analysis - Most of the time I play Words with Friends with my cell phone audio off.  I'm bombarded with images of over weight women who magically turn into slim and trim supermodels.  The ads flash images and text so quickly it is hard absorb all the

deconstruction

Pants problems

I decided 2023 was going to be my year of comfort. My subtitle for this year is "no real pants". So, like any conscious consumer in 2023, I immediately searched "comfortable work pants" in Instagram, knowing I would get flooded with targeted ads. "Let them

deconstruction

Bath & Body Works Email Ad

Candles, Anyone? The advertising team at Bath & Body Works created this email ad.  This is a common form of advertising for the company and many other sales companies.  They send emails many times a week as a way of drawing your attention to their products.  I received 3 emails

deconstruction

I'll Have Fries with That

Most of my time on media was for work and I was able to miss a lot of advertisements. When I was relaxing in the evening, watching Hulu or playing games, this is where some ads were able to pop up and grab my attention. One that repeated itself was

deconstruction

The Colorful World of Rainbow Brite

Who created this message? This message was created by Mattel for the Rainbow Brite doll toy. Mattel, Inc. is the world's second largest toy maker in terms of revenue after The Lego Group. The character of Rainbow Brite was originally created by Hallmark in 1983 for greeting cards

Barbie's Take the Gold

As discussed in my media journal, here is a link to Ken and Barbie on ice, a toy from 1998 that I owned. Created by Mattel to capture the buzz of the winter Olympics, this add has Tara Lipinski, and apparently we're cheering for her. And I assume

deconstruction

Creepy Crawlers Creations

Who created this message? This message was created by ToyMax. The creepy crawlers toy creation concept has actually been around since the 1960's when originally created by Mattel. As time went on, safety standards were put in place and the toy evolved and lasted the test of time

Deconstructing 2000's Toys

Who created this message? The company that created this commercial is a Canadian toy and entertainment company called Spin Master Ltd. This company still to this day own many toy brands marketed towards children and their parents. What creative techniques are used to attract my attention? The commercial uses quick

Cash Registers....Not just for stores

Who created this message? Learning Resources created this message in 1995.  This specific cash register was released on January 1st, 1995.  More recently this ad was posted to YouTube on August 23, 2019. What creative techniques are used to attract my attention? The background music was a good attention grabber.

I don't know any Zartan

1. Who created this message? Hasbro Toys created this GI Joe commercial. 2. What creative techniques are used to attract my attention? I mean come on. Zartan really sells himself. He lives in a swamp with his Dreaknoks. He rides around said swamp in a hydrofoil type mobile. He changes

The Littlest of Pet Shops

Above is an advertisement (unsure of exact source material) that looks oddly familar to me. In fact, I had that playset, but gave it away recently. The animal figurines are locked safe in a plastic tuberware in my storage. I hold such fond memories of those little things. Who created

deconstruction

Honey Hill Bunch

"We're all neighborhood friends, so we really stick together! See, we can even hold hands! We meet together in our clubhouse to plan fun things to do- C'mon there's room for you!" I couldn't find a print or video of

deconstruction

Super Smash Bros Melee - #deconstruction post

mediause

A Special Kind of Love

1. Who created this message? A highly functioning marketing firm hired by or within Caleco, the company that produced the mass market version of the doll. It turns out Xavier Roberts took the idea of the dolls from an artist named Martha Nelson Thomas. This Vice video digs into the

deconstruction

Megan and Sundance, so Pretty Together!

Who created this message? Hasbro created this message to market its product.  I read that the original creator always wanted a pony as a child, so she made a small version marketed to little girls that they could enjoy and collect.   What creative techniques are used to attract my attention?

deconstruction

Cap'n Crunch Treasure

Vince Bolton Deconstruction Blog Week 2

deconstruction

Teddy Ruxpin - The Bear Who Reads!

As a child of the 1980's there are many toys that are near and dear to my heart. I remember watching Saturday morning cartoons and seeing something that I had to have... something that would bring reading to life. With a toy like this, how could my parents