Let's-a go!- The Super Mario Bros. Movie

Is this message trying to sell a product, an idea, or value? Yes, this message is advertising a movie product. This trailer is trying to get people to the movie theaters to see this new movie.

What is the story being told by this message? The Super Mario Bros. Movie is based on the hugely popular Nintendo video game/entertainment franchise. In this colorful adventure, characters Mario and Princess Peach team up to save Luigi and Peach's land from being conquered by Bowser.

Why does this advertisement/message work on a cultural level? This advertisement trailer works on both a cultural and generational level. It is nostalgic for those that grew up in the mid 80s playing the Nintendo game Super Mario Bros. who now have young kids of their own who are into video games and movies. This reboot allows an older generation of adults to connect with their kids over something that meant a lot to them growing up.

Is there a link between this commodity/message and happiness? Yes, if you like being entertained then this movie trailer was successful with its message. People like to root for underdogs and see teamwork and perseverance in a classic good vs. bad story.

What does this advertisement convey what people want? The advertisement conveys fun for the whole family. People like to be entertained in a fun, lighthearted way with colorful action and some humor.

What does this advertisement or message tell us about how we can become happy or feel better? This message shares that by experiencing this movie as a family whether you are a grandparent, adult or child  you will create a bond around fun and happy times together.

How is violence conveyed in this message? Some fighting violence is shown in an animated/cartoon way. According to Common Sense Media, “The movie is a bit edgier than the games when it comes to cartoon violence, scares, and bullying. Expect missiles, explosions, a well-landed punch, and a plan to make "ritual sacrifices."