It's not apples to apples - #deconstruction post

I decided to focus on the popular cereal, Apple Jacks, and their commercials regarding Cinnamon and the Bad Apple for my #deconstruction blog.

1.    Kellogg’s created Apple Jacks thus funding this commercial. Kellogg is one of the largest cold cereal producers in the world. Beginning in 2004, the Cinnamon and Bad Apple trope began.

2.    The bright colors and skateboard made these commercials especially appeal to children as they flowed similarly to a television show that kids would have watched back when these commercials were airing.

3.    The Bad Apple in the commercials was the antagonist to Cinnamon, who would 'save the day' from the 'bad' apple.  Sometime in 2005, Kellogg came under fire for seemingly promoting that a plain apple is not as healthy as Apple Jacks cereal, which is full of added sugar and preservatives. Dietician Keith Ayoob has is quoted in an ABC News article (https://abcnews.go.com/Health/Business/story?id=962115&page=1) “Cinnamon isn't sweet," said Ayoob. "The sugar is what gives it a sweet taste.”

4.    Personally, I feel that there is a bit of cultural appropriation going on with Cinnamon and his Caribbean accent and appearance, but it is never directly referenced.

5.    My generation seems like it was one of the last generations to eat a lot of sweet cereal for breakfast. I believe part of why commercials like this worked for a while was  because you would see a tray with cereal on it, as part of a “complete breakfast” that usually included an orange, or some other unprocessed genuinely healthy food, but in this case, it is not apples to apples. While there are still commercials for sweet cereals, generally eating habits have changed for both adults and children to understanding that less processed, less sugary foods, are healthier than sweet cereal.