Deconstructing Budweiser

Who created this message?

The creators of the classic and widely popular Budweiser superbowl commercials is the Anheuser-Busch InBev SA/NV company.

What creative techniques are used to attract my attention?

A multitude of techniques are used to grab my attention, of those a few that stand out to me are the appeal to my sensitive side for animals and also references other popular media such as “rocky”. Maybe it is the fact that I am a new dog parent but I think just about anyone can “ooo” and “ahh” at the cute dogs and beautiful horses in many of the commercials.

How might different people interpret this message differently than me?

I personally enjoy the occasional beer and have enjoyed these commercials since long before I was of a legal age to drink. I could definitely see how someone who dislikes budweiser, someone who struggles with an addiction, or someone who has a dislike for alcohol for some other reason may not enjoy the advertisements.

What viewpoints or world views are included or left out of this message?

This is a question that I can say I honestly have avoided. Outside of attempting to show that the companies advertisement team has a passion for animals and that viewers should buy their beer, I am not sure that I can pinpoint a view that is left out. I would love if readers of my post would like to offer their opinions on any other viewpoints or worldviews that are included or left out of this message.

Why is this message being sent?

The message being sent overall is to purchase Budweiser beer.  They are also showing that they are aware of the fact that superbowl watchers like the classic touch of their commercials, hence why every year they have a touch of the same thing they have always had.